The quotes in the lookbook are picked up
from a variety of social media channels like
Facebook, Google, Instagram etc.
These memes show impressively a
naive imagination of nature in the
current zeitgeist.
It is a desperate quest of finding
spirituality and religiosity in nature.
The sign of nature is transformed into a
healing promise and mark of distiction.


photography                           Lena Juergensen
model                                    Julia Schunevitsch
hair & make up                       Anja Pagel (Liganord)
styling                                    Bitten Stetter
production                              Henriette-­Friederike Herm
location                                  Vera Franke
press agency Mrs.                   Politely Hamburg